K-Pop

RIIZE Fans Boycott SM Entertainment as #RII7E Movement Hits 150 Days: 11 Months, No Comeback

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#RII7E Movement Reaches 150 Days, Fans Demand Action for RIIZE

Frustration among RIIZE fans has reached new heights as the #RII7E movement marked its 150th day on April 10, 2025. The movement, which originated on X (formerly Twitter), is a widespread fan-led boycott aimed at SM Entertainment, demanding both justice and action for the group’s long-stalled career.

The core message of the boycott is simple yet powerful: “11 months, no comeback.” Despite the growing popularity of the rookie group, fans have watched in disappointment as RIIZE has gone nearly a year without any official musical release.

Supporters of the #RII7E tag are not only calling for a comeback, but also demanding the return of the original seven-member lineup, emphasizing the number 7 in the stylized spelling of “RII7E.” Since the departure or exclusion of one member, fans have continuously voiced concerns about mismanagement and unclear communication from the company.

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RIIZE Fans Boycott SM Entertainment as RIIZE Movement Hits 150 Days

As the movement gains momentum, it has also faced criticism and misunderstanding. Some argue that the boycott harms the group, weakens fan unity, or stems from ulterior motives. However, fans behind the movement have pushed back strongly against these claims.

“Today marks 150 days since the RII7E movement began, yet the purpose of this boycott continues to be repeatedly misrepresented,” one fan post reads. “Blindly supporting SM as if nothing happened only enables the company’s mistreatment. In reality, refusing to boycott is what truly damages the group in the long run, because a wound can never heal if it’s left untreated.”

RIIZE Fans Boycott SM Entertainment as RIIZE Movement Hits 150 Days

The message is clear: the boycott is not about sabotage, it’s about protection. It’s about demanding accountability from SM Entertainment to ensure RIIZE’s long-term success, proper treatment, and a safe environment for all members.

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The movement has been fueled by a steady stream of posts, fan art, protest hashtags, and coordinated online campaigns. Though debate continues around the effectiveness of the boycott, it has undeniably kept pressure on SM and maintained visibility for RIIZE’s fandom.

One user emphasized, “This is about more than a comeback. This is about respect for artists and fans.” As the 150-day milestone passes, the message from fans is crystal clear: they’re not backing down until their voices are heard — and RIIZE gets the treatment and recognition they believe the group deserves.

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